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Marketing and Advertising Research
Scott Dawson, Ph.D., Dean of the School of Business
- Don Dickinson joined the PSU Business School faculty in 1998 as Director of Advertising Management after a successful career in advertising and marketing consulting. Nicknamed "Professsor D" by his students, he is an accomplished educator who brings 30 years of professional media, agency, and client experience to life in the classroom. For more information please see his Professional Profile. The Advertising Management option is growing, both interms of enrollment and course offerings. Check the Advertising Management option for course descriptions and advising information.
Tom Gillpatrick, Ph.D., The Juan Young Professor in Marketing & Food Management
Dr. Gillpatrick's academic research has focused on the use of market
research and analysis to improve managerial decision making in the
development of new products and services, the development of
positioning and segmentation strategy, pricing strategy, and
distribution and relationship marketing. Currently, he is working on
studying the practice of product innovation, category management, and
the use of market-based planning in the food industry. His research has
been published in leading academic journals including the Journal of Marketing Research and is frequently quoted in the industry trade press by such publications as the BBC, Supermarket News, Progressive Grocer, Stagnito's New Products and local media such as the Oregonian, the Salem Statesman Journal, KATU and KGW TV.- Professor Harmon's research has appeared the Journal of Marketing Research, Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Interactive Advertising, IEEE Transactions on Engineering Management, Decision Sciences, Technological Forecasting and Social Change, and Business and Society, among others. His current research is focused on environmental design factors for technology products; IT services design, and intangible value in product design. His research has been funded by the National Science Foundation, Intel Corporation, the Semiconductor Industry Association (SIA), Semiconductor Equipment and Materials International (SEMI), and Tata Consultancy Services.
- Dr. Mathwick teaches in the MBA, MIM, and OEMBA programs offering classes in innovation, services marketing, customer relationship management, and international marketing research. Her research interests involve the study of customer behavior online with a recent emphasis on the loyalty implications and value derived from customer participation in corporate sponsored virtual communities. Dr. Mathwick is a research fellow at the University of Maastrict in The Netherlands. Prior to beginning work on her Ph.D., she held a variety of marketing positions in the financial services and telecommunication services industries, working for subsidiaries of Citicorp, U.S. WEST, and McDonnell Douglas.
Jill Mosteller, Ph.D. (.doc)
Dr. Mosteller's research interests include consumer decision-making,
online retailing, experiential marketing, and emerging trends within
the consumer domain. Dr. Mosteller's current research focuses on how
online and offline retail environments influence consumer's
perceptions, attitudes and behaviors. Current topic titles include
"Consumers' Rules of Engagement in Online Information Exchanges" and
"Cognitive Effort and Informational Crowding: Perceptual Influences on
Consumer Choice."- Dr. Tseng teaches marketing research, international marketing, marketing decision support systems and sales management. He has twenty-seven refereed publications in the areas of consumer choice modeling, decision making, marketing education, pricing, online marketing and international marketing. He has held offices in several domestic and international professional organizations and serves on the editorial boards of several marketing journals.
Prior to becoming the Dean, Scott Dawson served as Interim Dean and Associate Dean for Graduate Programs of the School of Business Administration at Portland State University. He has been a member of PSU business faculty since 1985, teaching numerous MBA courses in management, marketing and organizational learning.
Scott Dawson has a Ph.D. in business and an M.B.A. from the University of Arizona and a B.S. in mathematics from the University of Oregon. Dr. Dawson has authored dozens of articles and has been a featured author in several compilations. In addition to his academic achievements, he has consulted for companies such as Costco, InFocus Systems, Wieden and Kennedy, May Company, Tektronix, Steinfeld's Pickles, IIMorrow, and Melvin Simon.
She has published articles in the Journal of Business Research, American Marketing Association Winter Educators Conference Proceedings and the Journal of Marketing Research. She has presented scholarly work at the AMA Public Policy and Marketing conference and the Retail Strategy and Patronage Behavior Symposium hosted by the Society for Marketing Advances.
Dr. Tseng has received numerous honors from various academic institutions, domestic and foreign business communities and governments. He is a frequent keynote speaker to various domestic and international academic and profesional conferences and seminars. In addition, he advises various levels of government in several countries and has held several positions in a number of committees and taskforces for the city of Portland and West Linn in Oregon.
