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Marketing and Advertising Research

  • Lauren Skinner Beitelspacher, Ph.D., Assistant Professor
    Dr. Skinner Beitelspacher’s academic research focuses on supply chain management from the retailer’s perspective.  She studies how retailers can develop sustainable and collaborative relationships with their suppliers to increase service offerings to the consumer.  Her work has been published in Journal of Business Research, Journal of Personal Selling and Sales Management, Journal of Business Logistics, International Journal of Physical Distribution and Logistics Management, and International Journal of Logistics Management.  She has also presented her work at numerous conferences and won several best paper awards.  Dr. Beitelspacher is also the Digital Co-Author for the Levy-Weitz Retail Management textbook.
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  • Tom Gillpatrick, Ph.D., The Juan Young Professor in Marketing & Food Management
    Dr. Gillpatrick's academic research has focused on the use of market research and analysis to improve managerial decision making in the development of new products and services, the development of positioning and segmentation strategy, pricing strategy, and distribution and relationship marketing. Currently, he is working on studying the practice of product innovation, category management, and the use of market-based planning in the food industry. His research has been published in leading academic journals including the Journal of Marketing Research and is frequently quoted in the industry trade press by such publications as the BBC, Supermarket News, Progressive Grocer, Stagnito's New Products and local media such as the Oregonian, the Salem Statesman Journal, KATU and KGW TV.

  • Robert Harmon, Ph.D., Professor
    Dr. Harmon's research has appeared the Journal of Marketing Research, Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Interactive Advertising, IEEE Transactions on Engineering Management, Decision Sciences, Technological Forecasting and Social Change, and Business and Society, among others.  His current research is focused on environmental design factors for technology products; IT services design, and intangible value in product design.  His research has been funded by the National Science Foundation, Intel Corporation, the Semiconductor Industry Association (SIA), Semiconductor Equipment and Materials International (SEMI), and Tata Consultancy Services.

  • Charla Mathwick, Ph.D., Associate Professor
    Dr. Mathwick teaches in the MBA, MIM, and OEMBA programs offering classes in innovation, services marketing, customer relationship management, and international marketing research. Her research interests involve the study of customer behavior online with a recent emphasis on the loyalty implications and value derived from customer participation in corporate sponsored virtual communities. Dr. Mathwick is a research fellow at the University of Maastrict in The Netherlands. Prior to beginning work on her Ph.D., she held a variety of marketing positions in the financial services and telecommunication services industries, working for subsidiaries of Citicorp, U.S. WEST, and McDonnell Douglas.

  • L. P. Douglas Tseng, Ph.D., Professor
    Dr. Tseng teaches marketing research, international marketing, marketing decision support systems and sales management. He has twenty-seven refereed publications in the areas of consumer choice modeling, decision making, marketing education, pricing, online marketing and international marketing. He has held offices in several domestic and international professional organizations and serves on the editorial boards of several marketing journals. Dr. Tseng has received numerous honors from various academic institutions, domestic and foreign business communities and governments. He is a frequent keynote speaker to various domestic and international academic and profesional conferences and seminars. In addition, he advises various levels of government in several countries and has held several positions in a number of committees and taskforces for the city of Portland and West Linn in Oregon.