- Teaching, Classes and Current Term
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Greg Stene received his Ph.D. in Communication from University of Colorado/Boulder and taught for six years at Wichita State and Northern Arizona University. The courses he taught include introduction to advertising, advertising copy & layout, advertising strategies, advertising campaigns, introduction to Public Relations, and PR strategy & campaigns. Before receiving his doctorate, Stene spent a decade in advertising with agencies and as a freelancer, primarily as a copywriter and communications strategist. At PSU he teaches Intro to Advertising and the Campaigns class in winter term.
Personal statement: “I’ve become skilled in helping students develop their critical and creative thinking abilities in both the copy/layout side of advertising, and in the more traditional account services side. Since creative thinking is one of the major factors that distinguish the great ad agencies and PR firms, my research goal is to develop new and smarter ways to help students, employees, and management build their own creative talents.”