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Robert Harmon


Professor of Marketing and Technology Management

Office: SBA 443
Phone: 503-725-4727
Fax: 503-725-5850
Email: roberth@sba.pdx.edu

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Dr. Robert Harmon is Professor of Marketing and Technology Management and Cameron Research Fellow at Portland State University where he teaches marketing strategy, new products management, and service innovation courses in the MBA and Marketing programs.  He currently serves as Director of the Strategic Marketing Area in the School of Business and is a joint faculty member of the Division of Management in the School of Medicine, Oregon Health & Science University.  He holds a Ph.D. in marketing, information systems, and psychology from Arizona State University.  His B.S. and MBA are in finance from California State University, Long Beach.  Previous faculty affiliations include the Thunderbird School of Global Management, Arizona State University, and the University of Oregon Executive MBA Program.  Professor Harmon is a recipient of the Oregon State Legislature's Faculty Excellence Award and the Tektronix Teaching Excellence Award at Portland State.  He was an American Marketing Association Doctoral Consortium Fellow at the Wharton School of the University of Pennsylvania.

Dr. Harmon has over 20 years of high-technology consulting experience in software services, e-commerce, renewable energy, mobile location-based services, healthcare technology, semiconductors, flat-panel displays, water transmission, IT portfolio management, payment systems, and food traceability, among others.  He worked as a financial analyst for a Fortune 500 pharmaceutical company and has held the senior marketing executive position for firms in water transmission infrastructure, IT portfolio management software, and mobile payments software industries.  He has worked with several startup companies and is a member of the advisory board for the Food Industry Leadership Center, Portland State University, and past advisory board member for the Maseeh College of Engineering & Computer Science, Portland State University.

Professor Harmon's research has appeared the Journal of Marketing Research, Journal of Marketing, Technological Forecasting and Social Change, Foresight, Journal of Advertising, Journal of Advertising Research, Journal of Interactive Advertising, IT Professional, IEEE Transactions on Engineering Management, Decision Sciences, and Business and Society, among others.  His current research is focused on the migration of companies from a product orientation to business models based on service innovation.  Research topics include redefining markets through service innovation, sustainable IT services, intangible value as a driver of product and service design, and the development of service platform strategy.  His research has been funded by the National Science Foundation, Intel Corporation, IBM, the Semiconductor Industry Association (SIA), Semiconductor Equipment and Materials International (SEMI), and Tata Consultancy Services, among others.  He serves on the editorial boards of Technological Forecasting & Social Change, Journal of Product & Brand Management, and the International Journal of Service Science, Management, Engineering, and Technology.