Robert Harmon
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Professor of Marketing and Technology Management Office: SBA 443
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- Teaching, Classes and Current Term
- Research
- Vita
- Additional Information
Dr. Robert Harmon is Professor of Marketing and Technology Management
at Portland State University where he teaches marketing strategy,
product development, and services marketing courses in the MBA and
marketing degree programs. He currently serves as Director of the
Strategic Marketing Area in the School of Business. He has a Ph.D. in
marketing, information systems, and psychology from Arizona State
University. His B.S. and MBA are in finance. Previous faculty
affiliations include positions at the American Graduate School of
International Management (Thunderbird), Arizona State University, and
the University of Oregon Executive MBA Program. Professor Harmon is a
recipient of the Oregon State Legislature's Faculty Excellence Award
and the Earl Wantland Teaching Excellence Award at Portland State. He
was an American Marketing Association Doctoral Consortium Fellow at the
Wharton School of the University of Pennsylvania.
Dr. Harmon has over 20 years experience as a technology-marketing
consultant in industries such as semiconductors, flat-panel displays,
optical systems, software, internet payment systems, and food
traceability. He worked as a financial analyst for a Fortune 500
pharmaceutical company and has held the senior marketing executive
position for firms in water transmission infrastructure, IT portfolio
management software, and mobile payments software industries. He has
worked with several startup companies and is a member of the advisory
boards for the Food Industry Leadership Center, Portland State
University, and the Maseeh College of Engineering & Computer
Science, Portland State University.
Professor Harmon's research has appeared the Journal of Marketing
Research, Journal of Marketing, Journal of Advertising, Journal of
Advertising Research, Journal of Interactive Advertising, IEEE
Transactions on Engineering Management, Decision Sciences,
Technological Forecasting and Social Change, and Business and Society,
among others. His current research is focused on environmental design
factors for technology products; IT services design, and intangible
value in product design. His research has been funded by the National
Science Foundation, Intel Corporation, the Semiconductor Industry
Association (SIA), Semiconductor Equipment and Materials International
(SEMI), and Tata Consultancy Services.
