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L.P. Douglas Tseng: Research
Recent Activity"The
Moderating Roles of Price Consciousness, Product Knowledge, and Product
Type in the Reference Price Advertisement Effect," with Lii, Y., June
2002, ACME Transactions. "A Study of the Different
Approaches to International Market Segmentation," with Yuang-Shah Lii,
Logistics Reserach Review, Vol. 1, No. 1, June 2002. "Do
Academics and Research Practitioners Agree on What and How to Teach the
Undergraduate Marketing Research Course?" with Bruce L. Stern, Journal of Marketing Education, 24(3), 226-233, December 2002. "The
Role of Order Effects in Multi-Attribute Preferential Decisions," with
Lii, Y., (forthcoming) Research in Consumer Behavior. Expertise
- International Marketing/Business
- Decision Making
- Marketing Research & Market Analysis
- Marketing Education
- Online Marketing
- Pricing
Dr. Tseng's profileMore Marketing and Advertising research
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