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Don Dickinson: Research

Recent Activity

Advisor for the PSU chapter of the National Student Advertising Competition.

"The New Account Manager. Redefining the Critical Role of Account Service in the Changing Business of Advertising" (forthcoming)

Expertise

    • Advertising management
    • Integrated marketing communications
    • Media strategy
    • Account management
Professor Dickinson's profile

More Marketing and Advertising research
 
2007 Spring Commencement
Profiles
2007 Spring Commencement: PSU graduates largest class >
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12/4: December Update >
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