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Charla Mathwick: Research

Research Fellow

University of Maastrict, The Netherlands

Recent Activity

Mathwick, Charla and Edward Rigdon (2004). "Flow, Play and the On-Line Search Experience," Journal of Consumer Research, 31(2).

"Understanding the On-line Consumer: A Typology of On-line Relational Norms and Behaviors," Journal of Interactive Marketing, vol. 16, 2002.

Dr. Mathwick's profile

More Marketing and Advertising research 
 
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