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Dr. Mathwick teaches in the MBA, MIM, and OEMBA programs offering classes in innovation, services marketing, customer relationship management, and international marketing research. Her research interests involve the study of customer behavior online with a recent emphasis on the loyalty implications and value derived from customer participation in corporate sponsored virtual communities. Dr. Mathwick is a research fellow at the University of Maastrict in The Netherlands. Prior to beginning work on her Ph.D., she held a variety of marketing positions in the financial services and telecommunication services industries, working for subsidiaries of Citicorp, U.S. WEST, and McDonnell Douglas. |
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