Professor of Marketing
Office: SBA 460
Alan J. Resnik, Strategic Planning and Consumer Psychology, has a B.A. from University of Pennsylvania Wharton School, an M.A. from Tulane University, and a Ph.D. from Arizona State University. Dr. Resnik teaches marketing strategy and planning as well as coordinates the MBA+ Business Projects course. He has done recent research and consulting in the areas of market segmentation and strategic planning, and is a recipient of the Earl Wantland Outstanding Business Professor Award.