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Alan Resnik

 

 

Professor of Marketing

Office: SBA 460
Phone: 503-725-3697
Fax: 503-725-5850
Email: alanre@sba.pdx.edu

    Alan J. Resnik, Strategic Planning and Consumer Psychology, has a B.A. from University of Pennsylvania Wharton School, an M.A. from Tulane University, and a Ph.D. from Arizona State University. Dr. Resnik teaches marketing strategy and planning as well as coordinates the MBA+ Business Projects course. He has done recent research and consulting in the areas of market segmentation and strategic planning, and is a recipient of the Earl Wantland Outstanding Business Professor Award.