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Tom Gillpatrick
Shelf Life
Getting from product to profit
Creating a great product is only the first step to turning a profit. Decisions must be made about promotion, packaging, pricing, and shelf placement. That's where professor Tom Gillpatrick comes in. He works with companies to help them make better choices in developing strategies for new goods and services-and in successfully bringing them to market.
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Cornel Pewewardy »
Native Knowledge - Challenging students to think critically about history and cultural identity