The mission of the Student Ambassador Program is to promote Portland State University and represent the student body to current and future students and their families, guests, administrators, faculty, staff, alumni, community partners, dignitaries, and friends of the University. Student Ambassadors are students first and must be able to balance their academics with the demands of the program. The primary purpose of the program is to provide a leadership laboratory through which student ambassadors enhance and supplement their academic, communication, time management, and other professional skills. Student Ambassadors have great authority to manage and lead their own program as well as their office, the Viking Information Center – thus contributing to their overall learning and leadership. Student Ambassadors should strive to improve student success by being role models and a source of information for all students. Finally, Student Ambassadors should pave pathways for prospective students so that the prospective student learns not only about Portland State University, but also about the general benefits of higher education.