Profile

Hallie Janssen currently manages overall client strategy and oversight of the team of search engine marketing (SEM) professionals at Anvil Media, Inc. With a background in consumer and technology marketing, Ms. Janssen originally met Anvil’s founder, Kent Lewis, as a client at Wave Rock Communications. She eventually joined the Wave Rock team in 1998 as an account executive. She later transitioned in-house as marketing manager at VersionTracker.com, where she received awards and recognition for her efforts from Time Magazine, Yahoo Internet Life and TechTV. In 2002, Ms. Janssen rejoined Lewis at Anvil as an SEM consultant and went full time in 2004. Since then, she has gained a reputation locally and nationally as a seasoned SEM professional and executive at Portland Business Journal’s 10th Fastest Growing Companies in 2007. She regularly speaks at industry events and writes for industry publications like Search Marketing Standard. She is also on the board of SEMpdx, a Portland trade association for search engine marketers, where she is responsible for events. Ms. Janssen is also active in other professional organizations like Oregon Entrepreneurs Network, Portland Advertising Federation, American Marketing Association and Web Analytics Association. She also teaches a social media workshop for the Online Marketing Institute and co-teaches the PSU Search Engine Optimization course with Kent Lewis.