Aaron Gray has 15 years' experience defining, measuring, and optimizing digital experiences. From Internet stores and branded experiences to SaaS products, Mr. Gray has been through the entire life cycle of digital experience management numerous times. Most recently, Aaron built the global user experience team at Thunderhead.com. Prior to that, he spent eight years at Webtrends and Coremetrics, and was chief experience architect at Tweak Interactive, an agency he founded. Mr. Gray has worked with large and small brands, including AT&T, Bank of America, HSBC, Kmart, SkyMall, and Castor and Pollux Natural Petworks. . Mr. Gray teaches the Measuring & Optimizing Your Website course.