Events

The age of social media brings challenges to our historical communications policies. Our internal thought leaders and advocates are now ideal social media promoters, but our long-standing policies are outdated and ineffective. We will discuss how your existing communications policies can be transformed into new, era-appropriate policies and procedures that can be distributed company-wide.
What's Covered:
An overview of the best practices in social media communications policies
• How to show your management the value of forming a social media policy
• Tools to create personas of who your social media policy will affect
• How to convert an existing communications policy to include social media
• Strategies for training employees on how to use social media channels effectively and within approved guidelines
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