Digital Marketing Strategies
In this comprehensive five-course program you will complete a digital marketing strategy for your business with social media marketing, search engine optimization, analytics, a distinctive online brand, and more! Portland creative agency leaders and marketing professionals will give you hands-on experience in the latest online marketing strategies - aligning people, practices, and the newest tools. Discover how consumers and brands communicate in today's digital world and establish your own digital marketing roadmap.
There are five required courses in the Digital Marketing Strategies certificate program: Introduction to Digital Strategies, Social Media Marketing, Search Engine Marketing, Measuring and Optimizing Your Website, and Best Practices: Integrating Digital Media. See the 2013 Course Schedule for more information and to register.
For students pursuing the certificate, there is a required “Fourth day” presentation, the date of which will be determined during the first course. It involves an Ignite style, 5 minute presentation on your brand, your company or a non-profit, given to a panel of judges made up of local industry professionals. The top 5 presenters from this class may have the opportunity to present at a panel at the eMarketing Summit at the Innotech conference, held in May at the Oregon Convention Center.
| Please watch Lisa Peyton, Introduction to Digital Strategies instructor, and several recent Digital Marketing Strategies Certifcate graduates discuss the program and the field of digital marketing
|"Today's brands must be involved in modern marketing," says Bryan Rhoads, digital strategist, Intel, and Portland State Digital Marketing Stragegies instructor. He guides students during the final course of the Digital Marketing Strategy Certificate.|
Digital Marketing Strategies: Social Policy Concentration
We also offer a Social Policy Concentration certificate option for students who have completed the Digital Marketing Strategies Certificate. Simply complete two additional courses to earn the Social Policy Concentration certificate.
Note: you must have completed the Digital Marketing Strategies certificate in order to earn the Social Policy Concentration. However, you can take the courses as stand alone classes, or concurrently with the Digital Marketing Strategies courses.
Certificates must be completed within three years
We require program completion within three years for good reason. Our courses and certificates are continuously updated to ensure that you learn the most up-to-date and relevant information. Courses completed outside of the three-year limit will need to be retaken for certificate completion.