The Business of Craft Brewing
In this comprehensive online program you will learn from local brewers and distillers, PSU School of Business faculty, and finance and accounting experts who specialize in the craft beverage business. The non-credit curriculum provides a thorough overview of the processes that go into making and selling craft beverages, including basic business principles, how to develop your brand, marketing and distribution strategies, and all of the financing, legal, and accounting issues faced by craft beverage businesses everyday. By the end of the program you will have an investor-ready business plan for your own craft beverage business.
The four certificate courses are: Basic Business for Craft Beverages, Craft Beverage Business Management, Strategic Craft Beverage Marketing, and Finance and Accounting for the Craft Brewery. You must take them in order. See the 2013-14 Course Schedule for more information and to register.
In addition to the four online courses, we are offering an optional Craft Beverage Immersion Weekend in Portland, Oregon (aka Beervana, Beer City USA, Beertopia, you get the point).
Local breweries/distilleries/suppliers participating in this program include Rogue, Widmer, Migration Brewing, Hopworks Urban Brewery, Captured by Porches, Bull Run Distilling, Great Western Malting, JV Northwest, and many others!
The Business of Craft Brewing program is designed for anyone with an interest in the business side of craft beverages, from grower to glass. Our focus is primarily on craft brewing, but we include business models for distilleries and alcoholic cider facilities as well.
Still have questions? Contact Kristen Pedersen for more information.