Melissa Appleyard, Ph.D., Ames Professor in the Management of Innovation and Technology

Melissa Appleyard Ph.D., Ames Professor of Management of Innovation and Technology, is overseeing PSU's participation in the innovative Lab2Market project. Initiated from an award from the National Science Foundation's Partnerships for Innovation (PFI), it is the first such PFI program awarded in Oregon.

Lab2Market is a three-year $600,000 initiative that will facilitate the commercialization of novel technologies, forge networks between private sector business expertise and world class research at Oregon's universities, and foster innovation in the state. A Venture Mentoring component will encourage and guide start-up companies. Over 25 partners including business leaders, Oregon Health Sciences University, Oregon State University and University of Oregon, are participating in Lab2Market.

Appleyard holds a B.A. from UCLA and a Ph.D. from U.C. Berkeley. She is one of the first Ames Professors in the Management of Innovation and Technology, teaches technology management and strategy, and is an integral part of the MBA program's Innovation Management option. This option is aimed at producing business leaders educated in new product introduction, entrepreneurial activities, and commercialization of new technologies.

Appleyard also serves as a research fellow of U.C. Berkeley's Competitive Semiconductor Manufacturing Center, sponsored by the Alfred P. Sloan Foundation. Her research focuses on how knowledge creation and diffusion catalyze economic growth and business longevity in technology-intensive industries. Over the past decade, she has concentrated on the global semiconductor industry's ability to achieve perpetual innovation in design, process integration, and manufacturing. Appleyard's work has been published in leading academic journals such as Industrial Relations, the Journal of Product Innovation Management, and the Strategic Management Journal. She also has worked with leading companies on business cases for MBA and Executive courses.

Published Pieces

• The Influence of Knowledge Accumulation on Buyer-Supplier Co-development Projects, (2003) The Journal of Product Innovation Management, Vol. 20, No. 5: 356-373.
• Employment Practices and Semiconductor Manufacturing Performance, with Brown, C., (2001) Industrial Relations, Vol. 40, No. 3:436-471.

Learn More

For more information about Dr. Appleyard visit her profile page.