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News: Cassie McVeety and Julie Smith present at Development Officers conference
Author: Currently
Posted: June 2, 2008
Cassie McVeety, University Relations vice president, and Julie Smith, University Communications,
presented "Building and Managing Your Institutional Brand" at the
2008 Willamette Valley Development Officers Regional Conference in Portland, May
16. McVeety and Smith discussed the importance of developing an integrated
marketing program and the relationship of branding to fundraising at Portland
State.
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