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New Certificates from the Professional Development Center
Author: Trish Carey
Posted: April 1, 2013

Business of Craft Beverages

New Certificate

 

In this comprehensive online program you will learn from local brewers and distillers, PSU School of Business faculty, and finance and accounting experts who specialize in the craft beverage business. The curriculum provides a thorough overview of the processes that go into making and selling craft beverages, including basic business principles, how to develop your brand, marketing and distribution strategies, and all of the financing, legal, and accounting issues faced by craft beverage businesses everyday. By the end of the program you will have an investor-ready business plan for your own craft beverage business.


The four certificate courses are: Basic Business for Craft Beverages, Craft Beverage Business Management, Strategic Craft Beverage Marketing, and Finance and Accounting for the Craft Brewery. See the 2013-14 Course Schedule for more information and to register.

In addition to the four online courses, we are offering an optional Craft Beverage Immersion Weekend in Portland, Oregon (aka Beervana, Beer City USA, Beertopia, you get the point).

Visit our website to learn more and register

 

One Day Social for Business Seminars

The Professional Development Center is pleased to announce our one-day business seminars, lead by industry expert Siouxsie Jennett.

We are offering four different seminars:

Implications of Social Media in HR
April 6
Leveraging Social Media for Recruitment May 18
 Influencer Marketing
June 6
Social Media Communications Policies June 13
Crisis Communications in New Media June 20

Social Policy Concentration

Digital Marketing Strategies


Interested in expanding your social media knowledge? You can add these one day seminars to your Digital Marketing Strategies (DMS) certificate courses and earn a Social Policy Concentration to your certificate.

You must take all five Digital Marketing Strategies courses (WM401-WM405) in addition, to receive the Social Policy Concentration. DMS courses may be taken concurrently with the Social Policy seminars.

Additionally, you can take any of the seminars as stand alone classes.

 


IN THE NEWS
An Evening With Tim Wise
April 10 6pm
Tim Wise is among the most prominent anti-racist writers and educators in the United States. Named one of “25 Visionaries Who are Changing Your World,” by Utne Reader, Wise has spoken in all 50 states, on over 800 college and high school campuses, and to community groups across the nation. Tickets are $5.00 for the general public.  Read more and register

PSU HR Breakfast: The Talent Gap
April 9 7:30am
Join us for the next PSU HR Breakfast where we will discuss this emerging issue. Portland HR executives will lead the discussion and provide strategies that successful businesses are using to address these challenges. Walk away with two or three solutions that you can use immediately. RSVP or lean more.

Digital Marketing Breakfast
April 16 7:15am
Join DMS Leader and PDX SoMe Award Winning Siouxsie Jennett for a Portland-centric peek into the most innovative, essential social media tools available today. Celebrate the people and ideas behind connecting and collaborating with prospects, clients and thought leaders in the smartest, most efficient ways possible. PDX-style! RSVP and learn more

Build Your Social Profile
May 7 1:30pm
Continuing with our Leading Transitions seminars,please join us from 1:30 -4:00pm on May 7. Janet Lee Johnson will lead this seminar on how to create your social profile, what it's for and how to use for recruitment and job search . RSVP

Contact us

Tricia Carey
Marketing Manager