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Lauren Beitelspacher, Business Administration faculty, presented "Understanding the Retailer and Consumer Implications of Showrooming" at the American Marketing Association Winter Educators' Conference in Las Vegas, Feb. 15-17.
Author: Currently
Posted: March 11, 2013

Lauren Beitelspacher, Business Administration faculty, presented "Understanding the Retailer and Consumer Implications of Showrooming" at the American Marketing Association Winter Educators' Conference in Las Vegas, Feb. 15-17.