Events

Crisis Communicaions in New Media

Thursday, June 20, 2013 - 10:00am to Thursday, June 20, 2013 - 4:00pm

Social media crises happen rapidly and sometimes without warning, so you must be prepared with a plan of action and a team that is well trained to respond accordingly. When handled correctly, a crisis communication plan can minimize the damage of an event and allow you to further educate your target audience. We will take you through a workshop on Crisis Communications and deliver a framework that can be used in the event of a future crisis.

What You Cover

• An overview of recent social media crises
• How to assess the crisis level
• How to create a customized Crisis Communications Action Plan
• Tasks to complete before, during and after going public about a crisis
• Channels to use for crisis notifications
• Developing outreach messaging and designing an approval process
• Who to include in your Crisis SWAT team
• Bring home a workbook of checklists and worksheets to use for future crise

Visit us online to register and learn more