Portland State University Center for Japanese Studies presents Lecture Series 2007
"Competing in the Japanese Online Market: The Challenge of Balancing Global and Local Resources" Lectured by Nina Marini (Microsoft)
Thursday, April 12, 6PM at PSU, SMSU room 327/8
The Japanese market is famous for being unique and challenging for non-Japanese companies to break into. It can also be thought of as a harbinger and gateway to the rapidly growing markets of China, Korea and other East Asian markets. The online space is no exception. Local innovation is advanced, competition is fierce and global competitors have a stake in the game. In this context, what are the benefits of being global versus being local? How do large multinationals stay agile and responsive to localized trends? Explore the possibilities and challenges with a Microsoft product manager who has grappled with these and other issues in an international business career spanning the US, Japan, Europe and Africa.
~~~Free and open to the community~~~
Co-sponsored by PSU Department of Economics & Master of International Management
For more information please contact (503)-725-8577 or Email: email@example.com
~Nina Marini Biography~Nina Marini is Business Manager in Microsoft's Online Services Group where she implements business planning and management processes, coordinates the development of business strategy across various product groups, and supports the international sales and marketing organization. She also has product management experience with MSN and Windows Live services, with a particular focus on product planning and strategy for Japan. Previous to Microsoft, Nina was Co-Founder and Vice President of Ashesi University - a new private, non-profit university in Ghana, West Africa. She has also worked as a financial analyst with Horst, Frisch, Clowery & Finan Inc., an economic consulting firm specializing in international tax and trade issues, and in international public relations at Bridgestone Corporation's global headquarters in Tokyo, Japan. Born and raised in Japan, Nina earned a Bachelor of Arts in history from Haverford College in 1992 and a Masters of Business Administration from UC Berkeley's Haas School of Business with a certificate in Global Management in 1999. She currently serves on the boards of Ashesi University Foundation and the World Affairs Council of Seattle.