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Hello Kitty: How Japan's Feline Phenom Turned into a Billion Dollar Lioness and the Lessons to be Learned.
Tuesday, April 4, 2006 - 6:00pm to Tuesday, April 4, 2006 - 8:00pm

Location at SMSU room 238
lectured by Ken Belson

Ken will discuss how Japan's most famous character goods company found gold
in a two-dimensional expressionless cartoon cat, Hello Kitty. Many adults
dismiss Hello Kitty as a vapid cartoon that is plastered in too many places.
But behind its ubiquity is a well-oiled marketing plan that, when dissected,
can provide clues for how to cash in on animated characters and anything
marketed virally.

Taking cues from his book, Hello Kitty: The Remarkable Story of Sanrio and
the Billion Dollar Feline Phenomenon, Ken will outline the history of the
company and how its founder, Shintaro Tsuji, followed his intuition to
transform a sleepy maker of silk products into Japan's version of Walt

His bio:
Ken Belson is a business reporter for the New York Times who spent 12 years
in Tokyo, including stints at Business Week, Reuters and Bloomberg.

He wrote "Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar
Feline Phenomenon" (Wiley, 2004) with Brian Bremner of Business Week.

Mr. Belson has a masters in journalism from Columbia University, a teaching
certificate from Portland State University and a B.A. in history from Reed