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Deputy Secretary Merrigan brings “Know Your Farmer, Know Your Food” college tour to PSU
Thursday, March 3, 2011 - 3:00pm to Thursday, March 3, 2011 - 5:00pm


WHAT:

 


Deputy Secretary Kathleen Merrigan will be at Portland State University (PSU) for a presentation to local leaders and students around her “Know Your Farmer, Know Your Food” initiative. Attendees will hear about what the USDA is doing to strengthen the connection between farmers and consumers.

“The Obama Administration wants to build on existing programs and engage in new strategies to support and establish local and regional food systems as an economic development strategy to keep wealth in rural communities,” Merrigan said at a recent presentation “Part of our "Know Your Farmer, Know Your Food" initiative is to link the agricultural community to urban markets to bring new understanding of the importance of healthy eating and provide enhanced access to fresh foods.  We expect consumer demand for locally grown food in the U.S. to rise from an estimated $4 billion in 2002 to as much as $7 billion by 2012.”

This is a USDA-wide effort to create new economic opportunities by better connection consumers with local producers. This is also the start of a national conversation about the importance of understanding where your food comes from and how it gets to your plate. Today, there is too much distance between the average American and their farmer and we are marshalling resources from across USDA to help create the link between local production and local consumption.

For more information on Know Your Farmer, Know Your Food Initiative go to www.usda.gov/knowyourfarmer.

WHEN:

3 p.m. on Thursday, March 3, 2011

WHERE:

PSU’s Smith Memorial Union (corner of SW Harrison and Broadway St. downtown), in the Vanport Room (#338)

CONTACT:

Scott Gallagher, PSU Director of Communications, 503-725-8789, svg@pdx.edu