The Center for Global Leadership in Sustainability in the School of Business Administration at Portland State University is pleased to announce the 5th annual International Conference on Business & Sustainability. This year’s conference will be held November 2-4, 2011 in Portland, Oregon, USA. This unique conference brings together sustainable economy thought leaders and educators, and includes both practitioner and academic forums.
Authenticity: Building Trust Through Sustainable Business
What is the state of corporate trust in the world today? What competitive advantage will be gained by those who successfully repair and earn public trust in today’s recovering marketplace? In the wake of the global financial crisis, business executives and thought leaders are clear that restoring trust is critical to fueling economic recovery and generating future value. Increasingly, global CEOs and entrepreneurs alike are elevating the role of sustainability as a central business strategy. Sustainability-inspired campaigns and strategies, however, are only as credible as the tangible initiatives and top-level commitments that underpin them. The 5th Annual International Conference on Business & Sustainability will explore authenticity as a business imperative from perspectives ranging from product design to brand integrity to performance measurement to corporate strategy.