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Sue Parham
Sue Parham

Sue Parham is the former Vice President of Global Apparel, Accessories & Equipment for Columbia Sportswear, and former Director of US Merchandising and Retail GMM at Nike, Inc. In addition to holding these executive posts, Sue is founder and President of Lessons Learned, a consulting firm which focuses on making organizations more effective and strategically focused from concept-to-consumer. Sue has worked with merchandising, design, sales, planning and marketing professionals at powerful consumer brands such as Nike, Williams-Sonoma (including West Elm and Pottery Barn), Under Armour, Columbia Sportswear, Fifth and Pacific brands (including Liz Claiborne, Juicy Couture and Lucky), Jamba Juice, and Amer Sports (including Wilson, Salomon and Arc’teryx). 
She is teaching in CEPE's Athletic & Outdoor Product Management Certificate program.