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Green Inc.: Business Models for the New Energy Economy,

Course Highlights:

  • Introduces Analytical Framework and policy instruments in a public sector context.
  • Learn the rules of the road for energy management companies.
  • Examine the basic  business models for many of the key "players" in the Northwest energy community. These include the region's consumer owned and investor owned utilities, the Bonneville Power Administration, the Northwest Power and Conservation Council, the Northwest Energy Efficiency Alliance, the Energy Trust of Oregon, the Oregon Department of Energy, energy efficiency program designers, implementers and evaluators, renewable energy providers, and Smart Grid products and service providers..


Day 1


  • Review Syllabus
  • Introduction to the Topic and Class Participants
  • Establishing the scope of this concentrated course.
  • Historical basis for the Pacific Northwest energy market.


  • The regulatory foundations of the energy market.
  • The roles of investor owned utilities, consumer owned utilities (municipally owned utilities, people's or public utility districts (PUD's) and cooperatives (rural and municipal coops))
  • Public Utility Commissions and Interveners
  • Catalysts for change in the PNW energy market.

Day 2


  • The Bonneville Power Administration
  • The Oregon Department of Energy (ODOE)
  • The Washington State University Energy Extension Service and the Washington State Department of Commerce Energy Office
  • The Energy Trust of Oregon (ETO)
  • Northwest Energy Efficiency Association (NEEA)
  • Northwest Power and Conservation Council

Afternoon: Energy Efficiency

  • How does the EE market work?
  • Market characterization studies/Potential Studies
  • Program implementation & the Technical Resource Manual
  • Residential programs
  • Home Energy Rating System, Energy Star, and the Energy Performance Standards

Day 3


  • Commercial Programs
  • Industrial programs and retro-commissioning
  • Demand side management evaluations & the California Evaluator, Measurement and Verification (EM&V) Framework
  • Net to Gross: Free Riders, Snap back and Spillover
  • Benefit Cost tests


  • Renewables: wind, biomass, biofuels, wave energy, geothermal
  • Codes & Standards: energy performance standards , energy efficiency portfolio standards , business energy tax credits, renewable portfolio standards, voluntary renewable energy certificates, the roles of national energy labs

About the Instructor:

Jim Thayer is a Development/Government Relations Professional with 15 years decades of city, state and federal government relations experience, and a decade of international sales and distribution expertise. In 2007, Jim decided that the next major challenge facing our region would be to design and implement a more sustainable economic model. This transformation, in his opinion, would be largely waged through the medium of energy management and a concomitant transformation of society's attitudes to adopt a more sustainable development strategy. During his three years at the Cadmus Group’s Portland-based Energy Services Group (ESG), he participated in Cadmus’ new business “gating” committee that reviews all new business opportunities. In this capacity, he helped to identify growth markets that represented strategic opportunities for growth. He was responsible for developing the firm’s new consulting practice addressing carbon management/sustainability and climate.