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Cynthia-Lou Coleman, PhD

  Office phone: 503.725.5368
  Summer Office Hours: By appointment beginning 9/16/2014
  Webpage: Native Science
  University Center Building 440H




PhD | University of Wisconsin-Madison
MPS | Cornell University
BA | Sonoma State University

Focus Areas

Mass Communication
Science Communication

Research Interests

Media framing
Science, risk, environmental & health communication

Courses Taught

Comm 460/560: Framing and Mass Media
Comm 487/587: Propaganda, Public Relations and Media


Prof. Coleman’s areas of inquiry focus on the social construction of science in mainstream discourse and the effects of framing on biopolitical policies that impact American Indian communities. She has held fellowships with the Centers for Disease Control and Prevention and the Smithsonian National Museum of the American Indian. She teaches communication theory and research methods.


Coleman, Cynthia-Lou. The extermination of Kennewick Man's authenticity through discourse.

Wicazo Sa Review, 2013, 28(1): 65-76.

Coleman, Cynthia-Lou. How Kennewick Man and media constructs frame Indian identity, in American Indians and American Popular Culture. Praeger Press (ABC-CLIO) Santa Barbara, California. Elizabeth DeLaney Hoffman, editor, 2012.

Kikuchi, Mami and Cynthia-Lou Coleman. Explicating and measuring social relationships in social capital research. Communication Theory, 2012, 22(2): 187-203.

Coleman, Cynthia-Lou and L. David Ritchie. Examining metaphors in biopolitical discourse. Lodz Papers in Pragmatics, 2011 7(1): 29-59.

Coleman, Cynthia-Lou, L. David Ritchie and Heather Hartley. Assessing frames and metaphors in news coverage of prescription drug advertising. Journal of Health and Mass Communication, 2008, 1/2: 108-127.

Coleman, Cynthia-Lou, Heather Hartley and J. David Kennamer. Examining claimsmakers’ frames in news coverage
of direct to consumer advertising. Journalism and Mass Communication Quarterly, 2006, 83(3): 547-562.

Coleman, Cynthia-Lou. Framing Cinematic Indians within the Social Construction of Place. Joint issue American Studies, 2005, 46(3/4) and Indigenous Studies Today, 2005-2006, 1: 281-299.

Coleman, Cynthia-Lou and Erin V. Dysart. Framing of Kennewick Man against the backdrop of a scientific and cultural controversy. Science Communication, 2005, 27(1): 3-26.

Coleman, Cynthia-Lou and Jessica A. Corbitt. The social construction of mental health and depression. Ecquid Novi, 2003, 24(1): 99-114.

Coleman, Cynthia-Lou. Examining influences of pharmacists’ communication with consumers about antibiotics. Health Communication, 2003, 15(1): 79-99.

Freudenburg, William, Cynthia-Lou Coleman, James Gonzales and Catherine Helgeland. Media coverage of hazard events: analyzing the assumptions. Risk Analysis, 1996, 16(1): 31-42.

Coleman, Cynthia-Lou. Science, technology and risk coverage of a community conflict. Media, Culture and Society, 1996, 17: 65-70.

Coleman, Cynthia-Lou. The influence of mass media and interpersonal channels on societal and personal level risk judgments. Communication Research, 1993, 20 (4): 611-628.


Recent Work

Curriculum Vitae

Sea Lion-Salmon Report