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The Business of Craft Brewing

We have 2,500 craft breweries operating in the US today! An additional 1,500 are in the planning stage. The craft beverage industry has never seen such high numbers in its history.

Are you a home brewer looking to share your craft with a larger audience? Have you been working in the craft beverage industry and are looking to advance your career? Our unique online program focuses on the business side of brewing.  

 By the end of the program you will have an investor-ready business plan for your own craft beverage business. 

The Business of Craft Brewing Certificate concentrates on the commerce skills needed to make your brewery or beverage business efficient and profitable. The program also gives you the tools to create a viable startup business plan. Don’t sit on your delicious home brew any longer: with craft beer projected to represent nearly 15% of the industry by 2020, the time is now to put business skills to practice and join one of the most vibrant elements of the alcohol beverage industry. 

Our certificate is broken up into five distinct courses:
Basic Business for Craft Beverages: From grower to glass, get a full overview of the brewing industry. Learn trends, competitive landscapes and build your business plan. 
Craft Beverage Business Management: Align your operation with your mission. This course covers distribution, product management, quality control and ROI for capital investments. 
Strategic Craft Beverage Marketing: Do you know your key market drivers? What are your key market segments? Learn the tools and strategies to succeed.
Finance and Accounting for the Craft Brewery: Here we focus on the accounting challenges that face the industry daily. Learn the legal, financial and compliance issues for managing your own craft beverage business. 
Craft Beer Distribution: Understand the ins and outs of distribution as well as the dynamics of different systems.

*To Complete the Business of Craft Brewing Certificate choose either Finance and Accounting for the Craft Brewery or Craft Beer Distribution. It is not necessary to take both courses but is optional.

The courses in the Business of Craft Brewing Program are 6 weeks long and entirely online. Each week you will watch 3-4 recorded video lectures and have 2-3 reading assignments. Typically, there is an assignment due each week - we highly recommend you stay up to date with the homework because we cover a lot of ground. In addition to the videos and assignments, there is also one live session per week, usually at 6 or 7pm PT, where you can submit questions to be answered by industry experts and chat with the professor.  Each live session is recorded, so you may watch at a later time if necessary. Visit our YouTube page to see examples of live sessions from previous courses. You can work at your own pace within each week, but you can't work ahead.
 


The Business of Craft Brewing program is designed for anyone with an interest in the business side of craft beverages, from grower to glass. Our focus is primarily on craft brewing, but we include business models for distilleries and alcoholic cider facilities as well.

Still have questions? Contact Meghan Oswalt for more information.

Download program flyer

For current schedule click here.

Courses can be taken individually or can be applied to a certificate within a three-year limit. Our courses and certificates are continually updated to bring you the most current and progressive information, tools and perspectives. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion. 

Joe Smith, KGW Business reporter, talks with the Center for Executive and Professional Education about the new Business for Craft Brewing Online Certificate