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WM403 Social Media Marketing

Certificate Track: Digital Marketing Strategies

The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and talk about things we like (or hate) .

Understanding this fast-changing landscape and the opportunities available is critical to effectively leveraging social media marketing. In this class, we introduce a best-practice methodology, cover award-winning strategies and techniques, and give you the guidance and tools that help you create successful programs and campaigns.

Laptops are required, and wireless accounts are available onsite.

What You Cover

  • An overview of the current state of the social web
  • The strategic value of each of the major social platforms
  • An introduction to the fundamentals of social media marketing, including strategies and
  • Tactics
  • The value of the audit and how it informs strategy
  • Case studies
  • Trends to watch
  • Privacy and safety considerations
  • How to craft a successful cross media campaign
  • The shift from soapbox to conversational marketing and how that effects strategy

Additionally, we also offer a practicum that is tied to each of the Digital Marketing Strategies courses. The practicum for Social Media Marketing is WM408.

Cost: $675
Discounts may apply, please refer to the registration page for details.

Instructor: Siouxsie Jennett

"Siouxsie Jennett Mambo Media Social Media Marketing Portland State Digital Marketing Strategies Certificate Cernter for Executative and Professional Education Portland State

Siouxsie Jennett is the founder and president of Portland-based Mambo Media, an integrated marketing agency that helps companies build brand, establish thought leadership, and develop marketing strategies that drive revenue. An award-winning pioneer in the world of online marketing, Siouxsie has immersed herself in interactive marketing and cutting-edge trends like social media for the past 15 years. Her proven methodologies and best practices in social media marketing are well respected in the industry and heralded as groundbreaking by clients and colleagues alike.


Laptops are required, and wireless accounts are available onsite

Interested in bringing this course onsite? Please contact Melissa Endicott.

Applies Towards the Following Certificate(s) 
Digital Marketing Strategies