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WM403 Social Media Marketing

Certificate Track: Digital Marketing Strategies

The proliferation of social media platforms and applications has changed the marketing landscape significantly, impacting how we buy and sell products, and how we reach customers, interact with friends, and talk about things we like (or hate).

Understanding this fast-changing landscape and the opportunities available is critical to effectively leveraging social media marketing. In this class, we introduce a best-practice methodology, cover award-winning strategies and techniques, and give you the guidance and tools that help you create successful programs and campaigns.

What You Cover

  • An overview of the current state of the social web
  • The strategic value of each of the major social platforms
  • An introduction to the fundamentals of social media marketing, including strategies and tactics
  • The value of the audit and how it informs strategy
  • Trends to watch
  • Privacy and safety considerations
  • How to craft a successful cross media campaign
  • The shift from soapbox to conversational marketing and how that affects strategy

Cost: $699
Discounts may apply, please refer to the registration page for details.

Instructor: Jana Kopp

Jana Kopp, Senior Digital Marketing Manager at Mambo Media, is a project manager and an award-winning social media strategist, specializing in UX, website design, messaging and content strategy. She provides recommendations and guidance for how brands can leverage their relationship with digital media. Working closely with non-profits, B2B and B2C clients at Mambo Media, Jana helps businesses find their competitive niche, understand their target audiences, and develop a unique brand story. By incorporating best practices and insights, she’ll help you harness a dynamic digital marketing plan and drive growth opportunities for long term success.

Instructor: Tiffany Salzman
Tiffany Salzman, VP of Client Success at Mambo Media, takes an omnichannel approach to marketing strategy and business consulting. She is an award winning strategist that guides her team and clients through the ever changing digital landscape to create multifaceted programs that improve ROI and engender brand loyalty. Tiffany has been creating marketing programs and leading marketing teams for over 12 years, enabling her to not only find creative solutions but also build teams and guide clients ensuring their ability to manage and continuously improve their marketing programs. Her career in both large and small business as well as work with many non-profits has helped her hone the craft of achieving great results within limited budgets. With deep experience in data and analytics her clients are easily able to prove results and continuously optimize programs to increase ROI.

Notes
Laptops are required, and free wifi is available.
Interested in bringing this course onsite? Please contact Melissa Endicott.

Applies Towards the Following Certificate(s) 
Digital Marketing Strategies