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WM402 Search Engine Marketing

Certificate Track: Digital Marketing Strategies

Search engine marketing is an evolving yet maturing discipline. Whether you're a seasoned marketer or someone looking for a career change, this course is the ideal opportunity to maximize your value and earning potential. Search marketing veterans teach you SEM fundamentals, including search engine optimization (SEO), pay-per-click (PPC), link development, online reputation management, and social media marketing integration. The course incorporates real-world examples and guest speakers, as well as a full-day lab exercise that includes optimizing a a website or blog. The SEM course provides instant application in your world.

Laptops are required, and wireless accounts are available onsite.

What You Cover:
This course addresses the elements of a successful Search Engine Marketing strategy. Topics covered include:

  • Overview of Search Engine Marketing (SEM)
  • Keyword research
  • Search engine optimization (SEO)
  • Local search engine optimization
  • Mobile search engine marketing
  • Pay-per-click marketing (PPC)
  • Link development
  • Search engine marketing public relations (SEM PR)
  • Site performance and landing page optimization
  • Online reputation management (ORM)
  • Tracking success

Cost: $699
Discounts may apply, please refer to the registration page for details.

Instructor: Kent Lewis

Kent Lewis Anvil Media Search Engine Marketing Center for Executative and Professional Education Portland State Digital Marketing StrategiesWith a background in integrated marketing, Kent Lewis left a public relations agency in 1996 to start his career in search engine marketing. Since then, he’s helped grow businesses by connecting his clients with their constituents via the Internet. In 2000, Lewis founded Anvil Media, Inc., a digital marketing agency specializing in search engine and social media marketing for Fortune 2000 companies. Under his leadership, Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company.

Laptops are required, and free wifi is available.

Optional book for this class is: The Search: How Google and its Rivals Rewrote the Rules of Business and Transformed our Culture.This is available on Amazon, as well as other retailers.

Please contact Melissa Endicott about bringing this course onsite.