John has 18 years experience in digital and media strategies and development. He has run a number of successful agencies over the years working with fortune 500 clients to create digital and traditional media.
In 2003 John joined the Digital Universe, helping to architect a web portal with the lofty goal of becoming “the definitive repository of human knowledge online." John became the conduit between the engineering group and NASA, Environmental Literacy Council, Earth 911, Cosmos Studios, The Jane Goodall Institute, M.I.T., Boston University, H.A.R.C. and a litany of other organizations and universities helping them integrate their data and designing tools to facilitate portal management. John went on to become the technology evangelist for the Digital Universe, traveling the country speaking at conferences on open-source and the platforms capabilities and contributors.
In 2006 John founded I Have Robots (formerly Feedia) a Transmedia production company with a desire to create innovative and engaging content. "Transmedia (as defined by Henry Jenkins in his 2006 book Convergence Culture) is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player's understanding of the story world. By using different media formats, it attempts to create entry-points through which consumers can become immersed in a story world."
He has been crafting strategies, envisioning stories and producing media content across these entry-points for clients that range from Fortune 500 companies to non-profits. He has used social media, video, animation, apps, interactive, virtual environments and more to extend his clients stories. He has a passion for technology and uses it to help his clients understand the shifting media landscape. Experimentation and research are engrained in his DNA. This mindset helps him to discover the next wave or understand what doesn't work in the modern marketing mix.
His clients have included Intel, HP, Toyota, GNC, Dicks Sporting Goods, Subway, Regence, Cricket Wireless, LaCie, Hollywood Theaters, Warner Bros. and many others.
To find out more follow him on twitter @feedia or text johnny to 50500.
John teaching Social Media Marketing and Advanced Social Media Mareting as part of the DIgital Marketing Strategies and Advanced DIgital Stragegies certificates.