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Digital Marketing Strategies

Are you new to digital marketing and trying to decide where to start? Are you interested in transitioning into one of Forbes' top 10 jobs?


The Digital Marketing Strategies certificate program offers students the opportunity to learn from and gain hands-on experience with top-notch digital marketing industry professionals. The courses in this certificate not only teach students how to start, but also how to strategize, implement, and show return on investment for their digital marketing efforts.


Course Schedule4 Required Certificate Courses
(Below is the recommended sequence; courses may be taken in any order)

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Certificate Cost: $2796

Additional courses:

Search Engine Marketing: Keep up to date with Google's changes and learn how to get your brand, company, and product found in the digital arena.

Analytics: In this course you learn to identify the right things to measure on your site, how to gain insight from those measurements, and how to drive business performance improvements from those insights.

Program Snapshot:

4 21-hour courses (Typically 3 days each, 8:30 a.m. - 4:30 p.m.)
Offered 2 times a year (fall, spring)
Can be completed in as little as 1 term
Must be completed within 3 years
Average weekly workload:

  • 2-4 Readings
  • 1 Assignment

Interested in bringing this program to your organization? Contact Michelle Giovannozzi.

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Join our LinkedIn group for DMS students, graduates and professionals.

Download program flyer

Watch Lisa Peyton, Introduction to Digital Strategies instructor, and several recent Digital Marketing Strategies Certificate graduates discuss the program and the field of digital marketing


Courses can be taken individually or can be applied to a certificate within a three-year limit. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion.