AO404 Athletic and Outdoor Merchandising Management
In this course you will examine how retailers evaluate merchandise management decisions for fashion, trend and staple products. You will also learn about the budgeting and accounting issues relevant to both retailers and manufacturers. Instructors will provide practical tools for analyzing assortment plans, inventory strategies, and merchandising techniques. Students will also investigate the role of presentation, whether in-stores, catalog, online, or mobile, in the consumer decision making process.
What You Cover
- Budgeting and accounting, including open-to-buy and key retailing metrics
- Inventory management
- Assortment planning
- Distribution challenges
- Merchandise presentation
At the end of this course, students will:
- Have a better understanding of retail math, including open-to-buy and crucial retail metrics
- Understand the financial components of inventory management and assortment planning
- Be knowledgeable about visual merchandising strategies, both online and in brick-and-mortar
Coursework includes lecture and small-group work in class, and selected readings and case studies to be completed outside of class.
Instructor: Sue Parham
|Sue Parham is the former Vice President of Global Apparel, Accessories & Equipment for Columbia Sportswear, and former Director of US Merchandising and Retail GMM at Nike, Inc. In addition to holding these executive posts, Sue is founder and President of Lessons Learned, a consulting firm which focuses on making organizations more effective and strategically focused from concept-to-consumer. Sue has worked with merchandising, design, sales, planning and marketing professionals at powerful consumer brands such as Nike, Williams-Sonoma (including West Elm and Pottery Barn), Under Armour, Columbia Sportswear, Fifth and Pacific brands (including Liz Claiborne, Juicy Couture and Lucky), Jamba Juice, and Amer Sports (including Wilson, Salomon and Arc’teryx).|