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AO404 Athletic and Outdoor Merchandising Management

Certificate Track: Athletic and Outdoor Product Management

In this course you will examine how retailers evaluate merchandise management decisions for fashion, trend and staple products. You will also learn about the budgeting and accounting issues relevant to both retailers and manufacturers. Instructors will provide practical tools for analyzing assortment plans, inventory strategies, and merchandising techniques. Students will also investigate the role of presentation, whether in-stores, catalog, online, or mobile, in the consumer decision making process.

What You Cover
  • Budgeting and accounting, including open-to-buy and key retailing metrics
  • Inventory management
  • Assortment planning
  • Distribution challenges
  • Merchandise presentation

At the end of this course, students will:

  • Have a better understanding of retail math, including open-to-buy and crucial retail metrics
  • Understand the financial components of inventory management and assortment planning
  • Be knowledgeable about visual merchandising strategies, both online and in brick-and-mortar

Cost: $435
Discounts may apply, please refer to the registration page for details.

Notes
Coursework includes lecture and small-group work in class, and selected readings and case studies to be completed outside of class.



Interested in bringing this program to your organization? Contact Michelle Giovannozzi.