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AO404 Athletic and Outdoor Merchandising Management

Certificate Track: Athletic and Outdoor Product Management

In this course you will examine how retailers evaluate merchandise management decisions for fashion, trend and staple products. You will also learn about the budgeting and accounting issues relevant to both retailers and manufacturers. Instructors will provide practical tools for analyzing assortment plans, inventory strategies, and merchandising techniques. Students will also investigate the role of presentation, whether in-stores, catalog, online, or mobile, in the consumer decision making process.

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What You Cover
  • Budgeting and accounting, including open-to-buy and key retailing metrics
  • Inventory management
  • Assortment planning
  • Distribution challenges
  • Merchandise presentation

At the end of this course, students will:

  • Have a better understanding of retail math, including open-to-buy and crucial retail metrics
  • Understand the financial components of inventory management and assortment planning
  • Be knowledgeable about visual merchandising strategies, both online and in brick-and-mortar

Cost: $435
Discounts may apply, please refer to the registration page for details.

Instructor: Paul Herring
Paul Herring Athletic and Outdoor Merchandising Management Portland State University Center for Executive and Professional Education Athletic and Outdoor Product Management Certificate CEPE School of Business AdministrationPaul Herring, having worked on both the retail and wholesale sides of business for nearly 30 years, has a deep understanding of how the primary functions of a business work together to develop and maintain a successful model. Always focused on the fundamentals, Paul has held positions and managed businesses in multiple channels and industries, and for companies such as May Department Stores, Macy’s West, Mario’s, Columbia Sportswear and Fender Musical Instruments. Currently Paul serves as a partner with the consulting firm Sterrins Group here in Portland. Most recently he was tasked with the development and launch of the MadeHere PDX retail store located in Portland’s Pearl District. Paul holds a Bachelor of Arts degree in Philosophy from Linfield College.

Coursework includes lecture and small-group work in class, and selected readings and case studies to be completed outside of class.