Athletic and Outdoor Product Management
New Program - Registration Now Open!
From concept to consumer. The NEW Athletic and Outdoor Product Management certificate program explores the unique challenges and competitive issues within the athletic and outdoor industry. It is for anyone who wants to go beyond product design and sports management to examine the larger competitive industry issues in marketing, retailing, distribution, and sales.
If you are interested in working in athletic and outdoor (A&O) industry retail and product management - think Keen, REI, Columbia, adidas, Nike, Gerber, and many others in the region - this program will give you an overview of the strategies and tactics necessary to succeed. You'll get hands-on practice and learn the business from local industry professionals.
To earn the Athletic and Outdoor Product Management certificate, complete the following five courses within three years. The courses will be offered twice a year. Click the course titles for course descriptions and to register. We recommend you take the courses in the order listed below:
There are five required courses
- Introduction to the Athletic and Outdoor Industry
- Athletic and Outdoor Product Planning
- Athletic and Outdoor Material Sourcing
- Athletic and Outdoor Merchandise Management
- Athletic and Outdoor Branding and Positioning
Courses can be taken individually or can be applied to a certificate within a three-year limit. Our courses and certificates are continually updated to bring you the most current and progressive information, tools and perspectives. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion.