Search Google Appliance

Instructor Profiles


Tom Bennett

Mobile and Social Media Account Strategist, responsible for Brand analysis and development, strategic positioning, message development for Fortune 1000 Enterprises at the corporate and product level.

Social community development along open source platforms
Voice-of-the-customer analysis and strategy
Tactical implementations including Lead Generation, SEO and SEM programs, and integration with ERP and Sales Management applications

Amanda Bernard

Amanda Bernard has over 8 years of experience in multimedia marketing and advertising including digital marketing and traditional media. As Director of Digital Marketing at ISITE Design, Amanda works with clients helping them build and utilize effective strategies for paid, organic, and social marketing channels. She also works with clients to ensure that one continuous targeting strategy flows effectively from demand side marketing to the capture side user experience. Amanda has a diverse digital marketing background that includes SEO, Paid Search, Social Media, PR, Content Strategy, Online Advertising, Mobile, and developing cutting-edge marketing strategies across multimedia platforms for brands like KinderCare, Oregon Health & Science University, Planar Systems and the University of Oregon. Amanda is also the Co-Founder and Senior Editor of Thoroughly Modern Marketing (
Steve Burnett
Steve started his professional career in internet marketing in 1998 before graduating from the University of Oregon with a degree in Journalism, emphasizing Electronic Media. After interning with a local search agency in Bend, Oregon, he was immediately hired as an Internet Copywriter and Project Editor after the agency was acquired by global leader, Here, Steve studied all aspects of online marketing for Fortune 1000 brands and saw firsthand the impact that consumer-driven media could have on consumer brands. Upon moving to Portland in 2000, he continued my career as an SEM consultant and Sales Director for Internet Sales companies developing local and national search campaigns for small/medium sized businesses.
In 2006, I joined Yahoo’s YSMB Team and continued to develop strategies for small and medium sized national brands. I was exposed to hundreds of different business models and was promoted to several different roles, most notably to Account Manager in the PPC Search Marketing department. In 2008, I started working with, one of the largest online retailers of motorcycle apparel, accessories and equipment. As an e-Commerce Analyst, I managed their multimillion dollar PPC program, internet shopping portals and email programs.
In 2009, I began working with EngineWorks, now ethology. I am currently Director of Digital Paid Media and lead client strategy, planning, execution and optimization of integrated digital marketing campaigns for large consumer brands. I have more than a decade of online experience in the e-commerce, travel/tourism, medical, financial, technology and consumer goods industries generating revenue, leads, and consumer engagement of all types.
My passion is mountain biking and being a Daddy to my little daughter. When not searching for the elusive single-track trails near the Portland Oregon region, I can be found on the blazing trails of Bend, Oregon
John Hartman
John has 18 years experience in digital and media strategies and development. He has run a number of successful agencies over the years working with fortune 500 clients to create digital and traditional media.
 In 2003 John joined the Digital Universe, helping to architect a web portal with the lofty goal of becoming “the definitive repository of human knowledge online." John became the conduit between the engineering group and NASA, Environmental Literacy Council, Earth 911, Cosmos Studios, The Jane Goodall Institute, M.I.T., Boston University, H.A.R.C. and a litany of other organizations and universities helping them integrate their data and designing tools to facilitate portal management. John went on to become the technology evangelist for the Digital Universe, traveling the country speaking at conferences on open-source and the platforms capabilities and contributors.
 In 2006 John founded I Have Robots (formerly Feedia) a Transmedia production company with a desire to create innovative and engaging content. "Transmedia (as defined by Henry Jenkins in his 2006 book Convergence Culture) is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player's understanding of the story world. By using different media formats, it attempts to create entry-points through which consumers can become immersed in a story world."
 He has been crafting strategies, envisioning stories and producing media content across these entry-points for clients that range from Fortune 500 companies to non-profits. He has used social media, video, animation, apps, interactive, virtual environments and more to extend his clients stories. He has a passion for technology and uses it to help his clients understand the shifting media landscape. Experimentation and research are engrained in his DNA. This mindset helps him to discover the next wave or understand what doesn't work in the modern marketing mix.
 His clients have included Intel, HP, Toyota, GNC, Dicks Sporting Goods, Subway, Regence, Cricket Wireless, LaCie, Hollywood Theaters, Warner Bros. and many others.
 To find out more follow him on twitter @feedia or text johnny to 50500.
Siouxsie Jennett
Siouxsie Jennett is the founder and president of Portland-based Mambo Media, an integrated marketing agency that helps companies build brand, establish thought leadership, and develop marketing strategies that drive revenue. An award-winning pioneer in the world of online marketing, Siouxsie has immersed herself in interactive marketing and cutting-edge trends like social media for the past 15 years. Her proven methodologies and best practices in social media marketing are well respected in the industry and heralded as groundbreaking by clients and colleagues alike. She specializes in launch campaigns and building online businesses quickly, and has created innovative, revenue‐based media programs for brands including Dell, Nokia, HP, McDonalds, Chevron, and Infiniti. Ms. Jennett holds a BA from UC Berkeley and a graduate degree from the Fashion Institute of Design and Merchandising.

Derek Phillips

Derek is the Content Strategy Discipline Lead at ISITE Design where he leads the development, management and execution of content strategies for some of the biggest brands in the world. With over 12 years in the industry, Derek has been at the forefront of Content Strategy as a practice and can back up the conceptual discussions with actual implementations

His sweet spot is digital strategy. It’s what he does best and has a good track record. He works best in collaboration with others whose strengths differ from his own. It’s how he learns and it’s what inspires hi. That inspiration has led to some pretty cool campaigns and digital experiences. He's always looking for the next one.

In the last decade he's been:
*Content Strategy Disipline Lead at ISITE Design 
*Director of Content for Critical Mass (twice!), named Top Interactive Agency for three years running by Forrester Research. My creative team at CM has won a bunch of awards. Check out my resume to see which ones.
* Digital Strategist at The New Group where he helped develop their Content Strategy practice area.
* A Content Strategist for the famously doomed marchFIRST
* Web Manager for the largest child advocacy organization in the country serving 6 million members.
* Co-founder of the world famous Glorious Noise, building a readership of over 100,000 unique users a month through active engagement of online communities and the creation and management of top notch rock and roll writing.

Specialties: Content and digital strategies and management, insight gathering and analysis, content marketing, social media integration, creative concepting, third-party contract negotiation, email enhancement, SEO


Ryan Summers

Ryan is the Web Analytics and Optimization Practice Lead for ISITE Design. He helps clients align user experience, business goals, branding, marketing metrics, and business analysis. ISITE leads their clients in strategic analytics and testing programs to help them increase the return on their digital investments.

His primary focus is using testing platforms like GWO and Test and Target to run optimization programs directed toward moving the needle for my clients and unlocking trapped revenue from digital marketing programs.

Specialties:MVT / AB Test Program Management
Measurement Strategy
WebTrends Implementation
Omniture Site Catalyst Implementation
Google Analytics Implementation
Google AdWords PPC management
SEO Best Practices