Advanced Digital Strategies
Today, companies must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Research indicates that digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.
The Advanced Digital Strategies Certificate Program has been created to offer more in-depth knowledge and analysis of the most current digital strategies. Strengthen your understanding of digital marketing and strategies, customer engagement, and analysis and learn to optimize your marketing efforts through analysis and effective integration of digital initiatives with exiting marketing activities.
This program focuses on helping marketers build and sustain successful, integrated digital media marketing programs. Marketing professionals with expertise in this area are invaluable assets to any organization as emerging technology continues to significantly impact the way marketing is practiced today. You will finish the program with a solid foundation to effectively apply these strategies in your organization.
This certificate is for advanced students, preferably those who have already completed our Digital Marketing Strategies certificate program first. It requires you to be familiar and comfortable with digital communications tactics and to understand the strategic application of these for business and non-profits. If you have not completed the DMS certificate, you must demonstrate a working knowledge of digital marketing and analytics.
Courses can be taken individually or can be applied to a certificate within a three-year limit. Our courses and certificates are continually updated to bring you the most current and progressive information, tools and perspectives. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion.