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Advanced Digital Strategies | CEPE

Are you a digital marketer looking to advance your skills to the next level? Do you struggle to prove ROI for your digital marketing efforts? Do you want to learn the strategies to implement to make the most out of your marketing budget?

Then register for our Advanced Digital Strategies Certificate program and learn from top-notch digital marketing professionals. The four-course certificate will not only give you insights but train you to find, implement and capitalize on strategic opportunities.

 

  • Content Marketing Strategies: We’ve all heard the quote “Content is King!” but
  •  more is not always better. Learn how to strategically use content to create leads, build relationships and nurture sales opportunities
  • Measuring and Optimizing Your Website: Just a presence on the web is not enough.
  • Advanced Search Marketing Strategies: Google’s Hummingbird changes are just the beginning, learn how to optimize your search marketing to make the most out of your budget
  • Advanced Social Media Marketing: Sending the right message is only half the battle. Learn how to engage with thought leaders, give followers the content they crave and use advanced social strategies and analytics to prove ROI
  • Advanced Analytics and Website Optimization: A website without proper calls to action, optimized layouts and a proper sales funnel does little for your brand. Leverage advanced analytics to make your website tool to generate business, leads and sales
According to the Bureau of Labor Statistics, opportunities for marketing specialists are expected to grow by 41% through 2020. Businesses are beginning to understand that digital marketing is no longer an opportunity, but a necessity! Most businesses fail to effectively leverage digital marketing best practices and will be looking to digital specialists and strategists for advice. But do you have what it takes to guide them properly? A recent study has found a severe talent gap of over 30% unfulfilled talent in analytics, content marketing, social media and search. What are you doing to stay ahead of your competition? Register for our Advanced Digital Marketing Certificate to take your skills to the next level.
Watch our Course Schedule page for dates for Winter 2015.

 

Required Courses Optional Courses
Advanced Search Marketing Strategies Practicum: Advanced Search Marketing Strategies
Advanced Social Media Marketing Practicum: Advanced Social Media Marketing
Advanced Analytics and Website Optimization Practicum: Advanced Analytics and Website Optimization
Content Marketing Strategies Practicum: Content Marketing Strategies

This certificate is for advanced students. It requires you to be familiar and comfortable with digital communications tactics and to understand the strategic application of these for business and non-profits.

Interested in joining the conversation?
Connect to our LinkedIn group for DMS Students, Graduates and Professionals.

 

 

Interested in bringing this program Onsite to your organization? Contact Kristen Pedersen for details.

Courses can be taken individually or can be applied to a certificate within a three-year limit. Our courses and certificates are continually updated to bring you the most current and progressive information, tools and perspectives. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion.