WM554 Advanced Analytics and Optimization
Marketers have more data than ever before at their fingertips, but making it actionable is the challenging next step that often slows us down. In this coures, you will learn how to use your web analytics to identify changes that you can make to improve business results quickly.
Instructor: Ryan Summers
You won’t see the words “guru” or “expert” anywhere in Ryan's resume or profile. He considers himself a student; always learning and open to new ideas and perspectives. Ryan leverages his ten-plus years as a digital strategist but more as a way to get the conversation started and to ensure we're focused on actionable ideas. His sweet spot is digital strategy. It’s what he does best and has a good track record. He works best in collaboration with others whose strengths differ from his own. It’s how he learns and it’s what inspires him. That inspiration has led to some pretty cool campaigns and digital experiences. He's always looking for the next one.
Laptops are required and wireless accounts are available onsite
Applies towards the following certificate(s):