What Can I do With a Degree in Marketing?

Career Center Library Resources
The Career Center Library has a variety of resources to help students explore potential career fields. These resources include information about typical responsibilities, qualifications, career paths, job outlook, salary, and related careers.

Books Specifically Related to Marketing Majors

• Careers in Business
• Careers in Marketing
• Career Choices for Undergraduates Considering an MBA — (Marketing; Marketing and Market Research)
• Careers for Number Crunchers and Other Quantitative Types — (Marketing)
• College Majors and Careers
• International Business (International Marketing)
• The Best Jobs for the 1990’s and into the 21st Century — (Marketing, Advertising, Public Relations Managers; Services Sales Representatives)
• Opportunities in Medical Sales
• Real People Working in Sales and Marketing

Vocational Biographies
Vocational Biographies (http://www.vocbiosonline.com/login.php) describes the career success stories of 1001 real people. Search by career title, keyword, topic, and career cluster. Username: portland su and pass code: 3w9n

• Market Research Interviewer
• Hotel Sales Manager
• Franchise Sales Director
  
• Telemarketing Sales Director
• Marketing Communications Consultant

Professional Associations

• American Marketing Association
• The Direct Marketing Association
• Bank Marketing Association

Internet Sites with Career-Related Information for Marketing Majors

• College Majors and Career Opportunities - Marketing — Lists occupations and types of employers. From Career Services, Rutgers University, New Brunswick, New Jersey.
• What Can I do with a Major in....Marketing — Produced by the Career Services Center at the University of North Carolina, Wilmington, North Carolina.
• Major: Marketing — From the Academic Advising and Career Development Center at James Madison University, Harrisonburg, Virginia. Includes a list of marketing-related job titles.
• Marketing, Advertising, and Public Relations Managers — From the Occupational Outlook Handbook.
• Economists and Marketing Research Analysts — From the Occupational Outlook Handbook.
• Marketing: What Can I Do With This Major? — Outlines common career areas, identifies typical employers, and suggests general strategies to enhance employability. From Career Services at the University of Tennessee.
• Retail: What Can I Do With This Major? — Outlines common career areas, identifies typical employers, and suggests general strategies to enhance employability. From Career Services at the University of Tennessee.

Internet Sites with Job Search Information for Marketing Majors

• Job Search - American Marketing Association — Search jobs database by date, state, and job category.
• The Direct Marketing Association Direct Careers Job Bank — Search database by job category, position level, salary, location, etc.
• Job Bank — From the Bank Marketing Association.

Marketing majors may find employment in a variety of areas depending on their skills and experience. Career-related internships or career-related part-time jobs may be a prerequisite to finding professional-level employment after graduation.

The following list of employers and job titles was derived from the Career Center's jobs database where the employer specifically requested marketing majors. This list does not reflect all potential places of employment or kinds of jobs for marketing majors. This list does not reflect current openings. 

School of Business Administration: Marketing - Portland State University