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Influencer Marketing
Thursday, June 6, 2013 - 10:00am to Thursday, June 6, 2013 - 4:00pm

Do you know how to identify key social and digital influencers who are well-positioned to positively influence your target audiences? Utilizing relevant aggregators, a social media listening system and other marketplace intelligence, learn how to rank the top online influencers in key categories. We will also discuss key strategies to engage each influencer category and turn influencers into advocates for your organization.

What You Cover

• How to create a social media thought leader and influencer index for your company
• Strategies for organizing and sharing your key influencer lists
• How to develop categories of influencers who can persuade a large audience to learn more about your offerings
• Strategies to engage each influencer through thought leadership and outreach

siouxsie jennett mambo media influencer marketing social media center for executive and professional educationInstructor: Siouxsie Jennett

Siouxsie Jennett is the founder and president of Portland-based Mambo Media, an integrated marketing agency that helps companies build brand, establish thought leadership, and develop marketing strategies that drive revenue. An award-winning pioneer in the world of online marketing, Siouxsie has immersed herself in interactive marketing and cutting-edge trends like social media for the past 15 years. Her proven methodologies and best practices in social media marketing are well respected in the industry and heralded as groundbreaking by clients and colleagues alike.

Learn more and register online